Pooja Service · Hyderabad

Varalakshmi Vratham in Hyderabad

Varalakshmi Vratham is the Shravana Friday worship of Goddess Lakshmi as Varalakshmi, the giver of boons — the most widely observed Lakshmi pooja in Telugu homes. Anugraha Siddhi arranges a Telugu Purohit for Varalakshmi Vratham in Hyderabad, at home, in the family's own tradition.

The date, the pooja vidhanam step by step, the katha, the kalasham decoration and the samagri are all below. Every family performs the vratam on the same Friday, so the Purohit and the morning slot are confirmed weeks ahead.

Book a Purohit alone and arrange the samagri yourself, or take a package with the materials included.

What Is Varalakshmi Vratham?

Varalakshmi Vratham (also Varalakshmi Vratam or Varalakshmi Pooja) is a vrata performed by married women on the Friday before Shravana Purnima for the well-being of the family. Lakshmi is invoked into a decorated kalasham, worshipped with the shodashopachara and the Ashtottara, the nine-knot toram is blessed and tied on the wrist, and the vratha katha of Charumathi is heard. Worshipping Varalakshmi on this day is held to be equal to worshipping all eight forms of Lakshmi.

Significance of Varalakshmi Vratham

The name “Varalakshmi” refers to Goddess Lakshmi in her boon-giving form. The vrata is observed with devotion, cleanliness, kalasham decoration, Lakshmi worship, the vrata katha, offerings and harathi. According to Hindu tradition, devotees perform it as part of their prayers for:

  • Family well-being
  • Health and harmony
  • Prosperity and abundance
  • Strengthening spiritual discipline
  • Peace within the household
  • Guidance and blessings from Goddess Lakshmi

These are traditional spiritual beliefs and should not be understood as guaranteed outcomes.

Who Can Perform Varalakshmi Vratham?

Varalakshmi Vratham is traditionally associated with married women in South Indian households, but practices differ between families and communities. Depending on the family’s sampradayam:

  • Married women may undertake the vrata
  • Other women in the family may participate
  • Couples and family members may join the puja
  • Children may participate in prayers and offerings
  • Families may arrange the ceremony at home
  • Devotees may observe it individually or as a family

If you are performing the vrata for the first time, discuss your family tradition and requirements with the Purohit before the ceremony.

Varalakshmi Vratham Date

The vratam falls on the Friday before Shravana Purnima — in the Telugu calendar, the second Friday of Shravana masam. It moves each year with the lunar calendar and lands in late July or August.

Varalakshmi Vratham dates
YearDateNote
2026Friday, 21 August 2026Telugu tradition (second Shravana Friday). Some almanacs listed 28 August, as Purnima fell on that Friday.
2027Fixed from the Shravana datesConfirmed on the Anugraha Siddhi Panchangam once the year's Shravana masam is set

When two Fridays are printed, follow your family or temple tradition. The pooja is performed in the morning; the Purohit fixes the window for the day.

Varalakshmi Vratham Puja Services in Hyderabad

Anugraha Siddhi helps families arrange Varalakshmi Vratham Puja according to their requirements and selected package. Available arrangements may include:

  • Varalakshmi Vratham Puja at home
  • Purohit-guided traditional ceremony
  • Telugu or English ritual guidance
  • Online guidance when applicable
  • Individual or family ceremony
  • Sankalpam guidance
  • Varalakshmi Vratham katha
  • Lakshmi Ashtottara Shatanamavali
  • Kumkumarchana
  • Naivedyam and harathi guidance
  • Pooja samagri arrangements based on the package
  • Additional rituals based on family tradition and selected package

Confirm the exact inclusions before booking, because the ceremony and arrangements differ between packages.

Varalakshmi Vratham Pooja Vidhanam

The sequence below is the Telugu household form. Details vary by family; the Purohit follows your tradition and narrates the katha in Telugu.

  1. Kalasha Alankaram

    Before the Purohit arrives, the kalasham is filled, the turmeric-smeared coconut and mango leaves are placed, the Lakshmi face is fixed and it is dressed in the blouse piece, jewellery and flowers. It stands on a bed of rice with a lamp on either side.

  2. Sankalpam and Ganapathi Pooja

    The women performing the vratam state the sankalpam with their gotram and names; Ganesha is worshipped first.

  3. Kalasha Sthapana and Varalakshmi Avahanam

    Goddess Varalakshmi is invoked into the kalasham with the dhyana and avahana mantras.

  4. Shodashopachara and Ashtottara

    The sixteen services are offered, followed by Lakshmi Ashtottara Shatanamavali archana with flowers and kumkum.

  5. Toram Pooja

    The nine-knot threads are placed before the deity and worshipped with the nine-name archana, one for each knot.

  6. Vratha Katha

    The story of Charumathi is narrated in Telugu, with akshata in hand; at the end the akshata is placed on the head.

  7. Naivedyam and Aarti

    The nine varieties and other dishes are offered; mangala harathi and mantra pushpam follow.

  8. Toram Tying and Tamboolam

    The toram is tied on the right wrist of each woman. Invited sumangalis receive tamboolam, and the kalasham is kept for the day and moved the next morning.

Rituals That May Be Included

Depending on the selected package, the ceremony may include:

  • Achamanam
  • Sankalpam
  • Ganapathi Puja
  • Kalasha Sthapana
  • Varalakshmi Avahanam
  • Shodashopachara Puja
  • Lakshmi Ashtottara archana
  • Kumkumarchana
  • Varalakshmi Vratham katha
  • Thoram Puja
  • Naivedyam
  • Mantrapushpam
  • Mangala harathi

Confirm the final ritual list with Anugraha Siddhi before booking.

The Varalakshmi Vratha Katha

In the town of Kundinapuram lived Charumathi, devoted to her husband and elders. Pleased with her, Goddess Lakshmi appeared in her dream and taught her the vratam to be performed on the Shravana Friday before Purnima. Charumathi performed it with the women of the town; as they circumambulated the kalasham, their homes filled with prosperity, and the vratam has been kept on that Friday since.

The katha is heard with akshata in hand, after the toram pooja and before the naivedyam. Telugu families keep a printed katha at home; the Purohit narrates it and explains its meaning.

Varalakshmi Vratham Samagri

  • Kalasham (silver, brass or copper), rice or water to fill it
  • Coconut with tuft, mango leaves, turmeric to smear the coconut
  • Lakshmi face (amma vari mukham) for the kalasham
  • New blouse piece or saree, and jewellery to dress the kalasham
  • Toram — thread of nine knots with a flower — one for each woman
  • Turmeric, kumkum, sandalwood paste, gandham
  • Flowers, garlands and lotus where possible
  • Fruits, betel leaves and betel nuts, dates
  • Rice or akshata, a bed of rice for the peetham
  • Lamps, cotton wicks, ghee or oil
  • Incense, camphor, dhoop
  • Panchamrutham ingredients
  • Naivedyam — nine varieties in many families, with pulihora and payasam
  • Tamboolam for the sumangalis invited

The Purohit shares the final list for your family. The Lakshmi face, kalasham and toram are available through the Anugraha Siddhi store; confirm what a package includes before buying separately.

Varalakshmi Vratham Fasting and Family Traditions

Fasting rules are not identical for every family. Some devotees observe a complete fast until the puja is completed, others take fruits, milk or permitted food, and some families do not follow a strict fast. The appropriate practice may depend on:

  • Family sampradayam
  • Regional tradition
  • Personal health
  • Age
  • Pregnancy
  • Medical requirements
  • Guidance received from family elders or the Purohit

Do not follow a restrictive fast if it may affect your health. People with medical conditions, pregnant women and older adults should seek suitable professional guidance.

Preparation Checklist

What to confirm before Varalakshmi Vratham
Preparation areaThings to confirm
Date and slotThe Friday your family follows; morning window fixed by the Purohit
KalashamDecorated before the Purohit arrives — allow 30 to 45 minutes
ToramsOne nine-knot thread for each woman performing the vratam
NaivedyamNine varieties where customary; pulihora, payasam and the family's dishes
SumangalisNumber invited, and tamboolam for each
SamagriPurohit-only or package with materials
LanguageTelugu by default; Hindi or English guidance if needed
ChargesFee, dakshina, travel and inclusions, confirmed in writing

Varalakshmi Vratham Puja Packages

Packages differ with:

  • Ceremony format
  • Number of rituals
  • Purohit requirements
  • Puja duration
  • Samagri inclusion
  • Location
  • Travel requirements
  • Language preference
  • Additional archana or chanting
  • Online or in-person mode
  • Family-specific traditions

For Varalakshmi Vratham Puja package prices, contact Anugraha Siddhi. Only the inclusions confirmed for your selected package apply.

Telugu and English Purohits

Anugraha Siddhi can arrange Telugu or English Purohits based on availability and your selected package. Before booking, mention:

  • Your preferred language
  • Puja location
  • Ceremony date
  • Expected starting time
  • Family tradition
  • Whether samagri support is required
  • Whether this is your first Varalakshmi Vratham
  • Any additional ritual requirements

First time performing the vrata? Say so when you call, and the Purohit can walk your family through the preparation.

How to Book Varalakshmi Vratham in Hyderabad

  1. Contact Anugraha Siddhi

    Call or WhatsApp +91 90320 22323 as soon as the date is known — the morning slots on the day fill weeks ahead.

  2. Share the Details

    Locality, preferred time, number of women performing, and whether you want samagri arranged.

  3. Confirm the Booking

    The Purohit, the slot, the charges and the inclusions are confirmed before payment.

  4. Prepare

    Follow the samagri list; decorate the kalasham before the Purohit arrives.

Why Choose Anugraha Siddhi?

Telugu Purohits

Verified Purohits who perform Varalakshmi Vratham in Telugu homes every Shravana.

5+ Years of Experience

More than five years arranging poojas and Vedic rituals across Hyderabad.

Katha in Telugu

The vratha katha narrated and explained, not read through.

Samagri Your Way

Purohit-only, or a package with the Lakshmi face, kalasham items and torams included.

Early Slot Booking

Morning slots on the day confirmed in advance, with the timing set for your home.

Office Near JNTU Metro

A physical office in Kukatpally, and coverage across Hyderabad.

No spiritual outcome or material result is guaranteed.

Varalakshmi Vratham Across Hyderabad

Purohits are arranged for homes in:

  • Kukatpally
  • KPHB
  • Miyapur
  • Nizampet
  • Bachupally
  • Hitech City
  • Madhapur
  • Kondapur
  • Gachibowli
  • Manikonda
  • Jubilee Hills
  • Banjara Hills
  • Secunderabad

If your locality is not listed, contact Anugraha Siddhi to confirm availability.

Office address

Metro Pillar No: A689, Dr Atmaram Estates,
3rd Floor, Nizampet X Roads,
beside Sri Bhramaramba Theatre, near Jntu Metro Station,
Hyderabad, Telangana 500072

Book a Purohit

Call or WhatsApp: +91 90320 22323

What Can You Discuss Before Booking?

  • Varalakshmi Vratham date and timing
  • Puja at home
  • Online or other applicable modes
  • Telugu or English Purohit
  • Family traditions
  • Ritual requirements
  • Puja duration
  • Samagri arrangements
  • Package inclusions
  • Package price
  • Additional archana requirements
  • Purohit availability in your locality

Frequently Asked Questions

When is Varalakshmi Vratham?

Varalakshmi Vratham is observed on the Friday before Shravana Purnima — the second Friday of Shravana masam in the Telugu calendar. In 2026 Telugu families observed it on Friday, 21 August; some almanacs listed Friday, 28 August, because Purnima fell on the Friday itself. The next date is fixed from the panchangam once the Shravana dates are known.

Is Varalakshmi Vratham the same as Varalakshmi Vratam or Varalakshmi Pooja?

Yes. Vratham, Vratam and Varalakshmi Pooja are the same Shravana Friday observance. Telugu and Tamil families write Vratham; the site's address uses Vratam.

Can I book a Purohit for Varalakshmi Vratham at home in Hyderabad?

Yes. Anugraha Siddhi arranges a Telugu Purohit for Varalakshmi Vratham at home across Hyderabad. Because every family performs it on the same Friday, book early — morning slots go first.

What time is Varalakshmi Vratham performed?

Traditionally in the morning after the kalasham is decorated, in the Simha lagna or another auspicious window the Purohit fixes for the day. Many families perform it between about 6 and 10 AM; evening poojas are done where the family tradition allows.

What is the Varalakshmi Vratham pooja vidhanam?

Sankalpam, Ganapathi Pooja, kalasha sthapana with the decorated kalasham, Varalakshmi avahanam, shodashopachara, Ashtottara archana, the toram (nine-knot thread) pooja, the vratha katha, naivedyam, aarti and tying the toram. The section on this page walks through each step.

What is the Varalakshmi Vratham katha?

The story of Charumathi of Kundinapuram, to whom Goddess Lakshmi appeared in a dream and taught the vratam; on performing it her house and the whole town were blessed with prosperity. The Purohit narrates it, in Telugu, before the toram is tied.

What samagri is needed for Varalakshmi Vratham?

A kalasham with a coconut and mango leaves, a Lakshmi face or image for the kalasham, a new blouse piece or saree, a toram of nine knots for each woman, turmeric, kumkum, flowers, fruits, betel leaves, akshata, lamps, ghee, incense, camphor and naivedyam — nine varieties in many families. The Purohit gives the final list.

How is the kalasham decorated?

The kalasham is filled with rice or water, a coconut smeared with turmeric is placed on it with mango leaves, the Lakshmi face is fixed to the coconut, and it is dressed in a blouse piece, jewellery and flowers. It stands on a bed of rice on the peetham.

Who performs Varalakshmi Vratham?

Traditionally married women (sumangalis) perform it for the well-being of the family, and the toram is tied on their right wrist. Unmarried women and the whole family may join; the Purohit adapts the sankalpam.

How long does the pooja take?

About 90 minutes to two hours including the katha. Allow extra time for the decoration beforehand.

Does the Purohit bring the samagri?

Both options are available: Purohit-only, with the family arranging materials from the confirmed list, or a package with the agreed samagri included. Confirm inclusions before payment.

What does Varalakshmi Vratham cost in Hyderabad?

Charges depend on the samagri arrangement, the locality and the slot on the day. Ask for a quotation with inclusions listed; the day is booked weeks ahead.

Can Varalakshmi Vratham be done online?

Guided online participation can be arranged for families outside Hyderabad and NRIs. Confirm the format and what to keep ready — the kalasham and toram are prepared at your end.

What information is needed for the sankalpam?

The Purohit asks for the names, gotram and nakshatram of the women performing the vratam and of the family the sankalpam is made for. Keep them ready before the puja; confirm the exact details when booking.

Is fasting compulsory?

Fasting traditions differ between families. Some observe a complete fast until the puja is completed, some take fruits, milk or permitted food, and some do not fast. Follow your family custom, your health and the Purohit's guidance; do not follow a restrictive fast if it could affect your health.

Can first-time devotees perform Varalakshmi Vratham?

Yes. The Purohit explains the preparation and guides the family through the ceremony. Mention during booking that this is your first time performing the vrata.

Can additional Lakshmi archana be included?

Additional chanting or archana — Lakshmi Sahasranama, kumkumarchana — may be available depending on the selected package. Discuss the requirement before confirming the booking.

Can I follow my family's traditional procedure?

Yes. Explain your family's customary practices to the Purohit before the ceremony; the arrangements are adapted to them within the selected package.

How early should I book a Purohit?

Book early — demand rises through Shravana masam and every family performs the vratam on the same Friday, so morning slots are fixed weeks ahead.

How do I book?

Call or WhatsApp Anugraha Siddhi on +91 90320 22323 with your locality, preferred time and whether you want samagri arranged. We confirm the Purohit, the timing and the amount before the booking is fixed.

Book Varalakshmi Vratham at Home in Hyderabad

Share your locality and preferred time and Anugraha Siddhi confirms the Purohit, the morning slot and the samagri for the Shravana Friday.